Jestham's Strategy: Local Beauty Brand Builds Product Promotion Through Digital Marketing

Jestham's Strategy: Local Beauty Brand Builds Product Promotion Through Digital Marketing

In this fast-paced era, it is crucial for businesses to remain focused on delivering high-quality products to build a strong brand reputation and cultivate loyal customers. Alongside the growing public interest in skincare and beauty treatments, local beauty products in Indonesia continue to thrive.

One such brand is JÈSTHAM, a prominent player in Indonesia's beauty and health product industry, actively selling its products on online platforms. Established in 2014, this beauty brand has achieved significant success through digital platforms.

Jestham's journey began on Instagram, a platform that was already gaining popularity as a means to promote products and services at the time. Inspired by the success of overseas and local skincare product shopping services, or "jastip", Thomas Iskandar and Jessica Thamrin saw the potential in this growing market and founded Jestham.

In its early stages, Jestham focused on building brand awareness and attracting followers through engaging and interactive content. Recognizing the importance of expanding its sales channels, Jestham began selling on e-commerce platforms in 2015 to reach a broader audience, provide easier access to its products, and create opportunities for resellers in the beauty and health sector.

Jestham offers a wide range of skincare products, including serums, moisturizers, toners, sunscreens, as well as health products for teens and adults, such as collagen drinks and slimming supplements. While the brand does not target a specific age group, it is particularly popular among women, highlighting the universal need for skincare and beauty treatments.

Jestham continuously conducts research to identify suitable raw materials, products, and packaging that cater to all users of beauty and health products, both domestically and internationally, ensuring innovative and high-quality offerings. Technology and data analysis play a vital role in enhancing efficiency and driving sales.

In this fast-paced era, it remains essential for businesses to prioritize product quality to build a strong brand reputation and earn customer loyalty.