JÈSTHAM Shares Knowledge at Universitas Pelita Harapan Medan: Privacy at Your Fingertips!

JÈSTHAM brought fresh energy to Universitas Pelita Harapan (UPH) Medan, sharing crucial insights on safeguarding data privacy in the digital age. The talk show, titled "Privacy at Your Fingertips: Protect Your Data," was enthusiastically received by students and marked a milestone for JÈSTHAM as Medan’s local beauty brand’s first campus event.

Before the event, the JÈSTHAM team prepared with infectious enthusiasm, even engaging in lighthearted interactions to radiate positive energy throughout the day. The short trip to UPH Medan added to the team’s excitement. Upon arrival, the grandeur of UPH Medan’s campus—a prestigious institution many Medan students aspire to attend—immediately impressed.

The talk addressed a critical issue: protecting personal data from leaks and misuse. JÈSTHAM’s Director, Thomas Iskandar (affectionately called Koko), alongside founder Jesica Thamrin (Cici Jestham) and TikTok content creator Kathy, shared practical tips for smart information-sharing online. Koko opened the session with a warm introduction, emphasizing the value of connection to foster engagement.

Key takeaways included:

Guarding personal data when filling out online forms, given rampant data breaches.
Warning against scams: Cici Jestham highlighted fake accounts impersonating JÈSTHAM to run fraudulent paid giveaways. She firmly stated the brand never charges for giveaways. An UPH lecturer present reinforced that such scams carry legal consequences.

To close, Cici Jestham hosted an interactive quiz, inviting participants to share their social media scam experiences. The boldest storytellers stood to win exclusive prizes, including smartphones. JÈSTHAM also gifted merchandise as tokens of appreciation. Through this initiative, the brand hopes to keep supporting youth-oriented programs that drive positive change.

In today’s challenging digital landscape, data privacy isn’t optional—it’s essential. Let’s unite as frontline defenders of our digital identities. Remember: Every wise choice today secures tomorrow. Keep learning, growing, and thriving as a generation that’s not just digitally active but also vigilant. A secure future begins with the awareness we build now!